the grounded energy

Welcome! New here? My artisanal novelty treats come in 7 color profiles and 7 structures, designed to elevate your senses! Choose your color profile:

Laité - Whites and creme - SOULFUL

Rosé - Pinks and reds - ENERGETIC

Nuée - All shades of gray - MOODY

Doré - Yellows and golden - JOYFUL

Coco - Browns and amber - MINDFUL

Flamme - Orange and terracotta - PLAYFUL

Noiré - Blacks and charcoal - SINFUL

Then choose your favorite structure. Read My story to know more.

My novelties are crafted in artisan structures:

BOBOA - Densely packed fine dust tiny balls
BONBON - Small coarse balls, dipped in slurry
BOOM - Big coarse ball with crumbly crumbs center
BOLT / BONE - Coarse sticks rolled in morsels
BISCUIT - Fine dust and morsels - fine slurry in the middle
BRIQUE - Coarse powder and crumbs folded squares
BOPSICLES - Coarse popsicle, crumb rolled, slurry-dipped

everything is made to order! for bulk orders contact directly via email.

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My Story

Earth - The Essentials is a novelty boutique specializing in curated artisanal treats.

I’ve been sitting on this idea of opening my own pica-store, crafting signature treats, creating a vibe, the whole deal. But as a consumer myself, I discovered there’s one tiny problem: apparently every creation out there looks “essential”, let alone keeping track of the ever evolving list of ingredients. No disrespect to the creators, I admire how far we have come as a community and enjoy the creations but there are so many options that I kept buying a lots and lots “for experimentation (or FOMO),” and now my personal stash needs a rental space and going through an identity crisis - Half of them didn’t even fit my taste. So that’s exactly why I opened this store.

I keep the options simple, organized, and impossible to get lost in mindless scrolling… mostly thanks to my OCD.

What's different at Earth - The Essentials is the approach to choosing your novelty treats. As an experienced earth-lover, I believe the cravings ultimately comes down to COLOR PROFILE - lets face it - the mineral composition attributes to the color group a piece of earth has (Grey | Red | White | Black | Yellow | Brown | Orange) and THAT gives its own distinct flavor identity.

So, here everything is curated by color profiles and defined structures creating an easy route to decide palates, textures, and moods.

However, to keep the experience exciting, I regularly introduce new DROPS (Think of Drops as limited edition recipes) - variations crafted with different ingredients but within each color profile. These rotating releases ensure that every drop feels fresh and exclusive while still staying true to my style of color profiling.

Still not quite sure how this all works? Don’t worry, it’s one of those “looks confusing for 5 minutes, then suddenly makes perfect sense” kind of things.

Feel free to email me anytime with your questions, curiosities, or “wait… what do I pick?” moments. I’m always happy to help you find your perfect treats.

I am Moana

Color Profiles

I am a front end designer for an AI firm. I have been a secret earth-lover for as long as I remember and I love to create stuff. I used to make custom treats for small private group. While I enjoy buying from overseas as is treats, I love discovering fun, trendy ingredients from around the world and turning them into fresh, small-batch creations right here at home. That means I get full control over quality, flavor, and freshness while still bringing exciting new ingredients into every recipe. And emerged as the basic idea behind Earth - The Essentials.

Everything is made to order (because fresh just tastes better), so I currently ship twice a week to make sure every package arrives at its absolute best. Simple, thoughtful, and made with care from start to finish.